Could QR Codes be the New Comment Card?

January 23, 2012

We discovered a great article about QR Codes replacing traditional comment cards and we have provided a link at the bottom of this post. QR Codes are now becoming a great tool for what the retail industry is calling  ‘At the Point of Experience’ feedback. Using a comment card or telling customers to go to a website are less productive than using mobile technology.  Retailers are seeking ways to engage with their customers at the point of experience through the use of mobile technology, in order to receive instant feedback.

Most auto customers are asked to provided feedback after they leave the dealership. However there is a flaw with this method.  Once the customer leaves your dealership, you no longer control the environment. If they had a problem or issue with your dealership, you are now toast, because they have told the world about their problem (Yelp, Google etc.). But if you capture instant feedback at the point of experience, you can instantly solve the problem. Therefore, preventing their desire to destroy your reputation.

And this leads us to our self promoting statement below:

* If you are dealer and want to participate in the pre-launching of our ISR ‘In Store Review’ Mobile Web App contact us at info@mydealerreport.com

As promised here is a link to the above mentioned article for you to read http://hospitalitytechnology.edgl.com/columns/Could-QR-Codes-be-the-New-Comment-Card-77336

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One Site Dominance Doesn’t Trump the Internet

October 26, 2010

MyDealerReport, Yelp, Insiderpages, JudysBook, CarDealerCheck, Dealerrater, Edmunds, Google Places, Yahoo Local, CitySearch and etc, all control your online dealer reputation. The question most dealers have been asking themselves is “Which one of these sites are the most important?”. Well the answer is all of them are equally important, now that Google Places has started to aggregate reviews from across the Internet. Also each of these sites draw their own audience which makes it even more crucial to manage them all.

Having a relationship with 1 or 2 of these sites only makes you favorable to a small population on the Internet. So what,  you have good ratings on MyDealerReport or Dealerrater, what happens when users slam you on Yelp or Insiderpages? Here at MyDealerReport.com we had to be honest with ourselves. Are we being truthful with our dealer partners if we tell them that building up 40 – 300 ratings on our site will manage their reputation? No! In fact we are now telling our dealer partners that they need to be concern equally with all online review sites.  Believe me this was a hard pill for us to swallow, because we would like to think of ourselves as the only review site that matters.

If a dealership is 1 review site heavy when collecting reviews they will be betting that user (consumers) will not post reviews anywhere else on the Internet and these odds are worst than Roulette. Look at the Google Places screen shot below (Click to Enlarge):

Click to enlarge

 

If there is a review posted on any of the above sites mentioned, it will be displayed on Google Places. Having 1 site domination will not remove the other sites from the equation. Unfortunately, no one review site can now claim to be the only show in town. And unfortunately for dealers they have to manage their reputation across all of these sites. It is nice to have a great looking Facebook page and a twitter account, but it doesn’t erase your bad reviews or guarantee positive ones either.

The great thing is most of these sites allow you to communicate and respond to user reviews for FREE. Sites like MyDealerReport.com, Yelp, Insiderpages, CitySearch, Yahoo Local, Googel Place and CarDealerCheck. So don’t let any of us fool you in to thinking that our one site is bigger than the Internet.

Yeah we can brag how we dominate on Google Places by showing you the following screen shot (Click to Enlarge):

Click to Enlarge

However, we would be snowing you by saying this is how all of the Google Places will appear if you use MyDealerReport.com. Therefore, don’t be fooled by screen shots, be smart and cover your *** before you get shoot.


See Why Car Dealer Ratings Are So Important!

August 28, 2008

I received an article this morning about a dealership behaving badly.  Remember we don’t take sides, we just provide the space for the sides to speak.  However, articles like the one I received echoes why car dealer ratings and reviews are so important.  There is a great need for consumers to protect themselves from untrustworthy dealers.  And there is a great need for honest car dealers to separate themselves from the negative perceptions created by these other untrustworthy dealers.

Below is a link to the article:

http://www.ajc.com/business/content/business/stories/2008/08/27/bill_heard_lawsuit.html?cxntnid=amn082808e

Also visit us at MyDealerReport.com