Could QR Codes be the New Comment Card?

January 23, 2012

We discovered a great article about QR Codes replacing traditional comment cards and we have provided a link at the bottom of this post. QR Codes are now becoming a great tool for what the retail industry is calling  ‘At the Point of Experience’ feedback. Using a comment card or telling customers to go to a website are less productive than using mobile technology.  Retailers are seeking ways to engage with their customers at the point of experience through the use of mobile technology, in order to receive instant feedback.

Most auto customers are asked to provided feedback after they leave the dealership. However there is a flaw with this method.  Once the customer leaves your dealership, you no longer control the environment. If they had a problem or issue with your dealership, you are now toast, because they have told the world about their problem (Yelp, Google etc.). But if you capture instant feedback at the point of experience, you can instantly solve the problem. Therefore, preventing their desire to destroy your reputation.

And this leads us to our self promoting statement below:

* If you are dealer and want to participate in the pre-launching of our ISR ‘In Store Review’ Mobile Web App contact us at info@mydealerreport.com

As promised here is a link to the above mentioned article for you to read http://hospitalitytechnology.edgl.com/columns/Could-QR-Codes-be-the-New-Comment-Card-77336