Could QR Codes be the New Comment Card?

January 23, 2012

We discovered a great article about QR Codes replacing traditional comment cards and we have provided a link at the bottom of this post. QR Codes are now becoming a great tool for what the retail industry is calling  ‘At the Point of Experience’ feedback. Using a comment card or telling customers to go to a website are less productive than using mobile technology.  Retailers are seeking ways to engage with their customers at the point of experience through the use of mobile technology, in order to receive instant feedback.

Most auto customers are asked to provided feedback after they leave the dealership. However there is a flaw with this method.  Once the customer leaves your dealership, you no longer control the environment. If they had a problem or issue with your dealership, you are now toast, because they have told the world about their problem (Yelp, Google etc.). But if you capture instant feedback at the point of experience, you can instantly solve the problem. Therefore, preventing their desire to destroy your reputation.

And this leads us to our self promoting statement below:

* If you are dealer and want to participate in the pre-launching of our ISR ‘In Store Review’ Mobile Web App contact us at info@mydealerreport.com

As promised here is a link to the above mentioned article for you to read http://hospitalitytechnology.edgl.com/columns/Could-QR-Codes-be-the-New-Comment-Card-77336


ISR ‘In-Store Review Mobile Web App’ Beta Going Great

January 20, 2012

We have been beta testing our new ISR ‘In-Store Review Mobile Web App’ with hand selected dealerships for the past week. The feedback has be great thus far. As with any beta testing you learn things you can do better. Our first concern was the acceptance of our app by customers.  The second concern was ease of usage. Well I am proud to say we have passed the first two concerns within the first week.  However, we have been taking a lot of notes on the proper way to implement the use of this new technology within the dealership sales and service process. Our beta testing dealers have also raised a few concerns:

1. Customer email data collection. (We don’t sell your customers’ email information)

2. Best scanning apps for QR codes. (We use ScanLife and Recommend it)

3. Non scanning capable customers. (Use a tablet or manually enter the associated url link)

4. What about customer who prefer to review us at home. (You can still use the associated url link in an email)

Check back for more updates on our progress with beta testing our ISR Mobile Web App. Our launch date will be coming soon so lookout for an announcement.


Our New Developments Embrace Mobile Change

January 19, 2012

Hello folks we have been a little silent over the past year in regards to promoting our site.  Well the silence has now been broken with our soon to be released social and mobile products for dealership ratings and reviews.

We have been watching the space over the past year while still collecting thousands of reviews from consumers. Now we believe the time has come to help dealers and consumers alike to engage with each other through the use of the mobile technology. Like many of our counterparts we found ourselves stuck in the Web2.0 era with an outdated process. It might take us some time to shred the old technology for the new technology, but we are start off with a bang.

We will be releasing a process for dealerships to collect in-store reviews from their customers. The auto industry has advanced beyond the traditional website onto mobile technology. And MyDealerReport plans on helping dealers to capitalize on this technology. So tune in and watch the show.