Could QR Codes be the New Comment Card?

January 23, 2012

We discovered a great article about QR Codes replacing traditional comment cards and we have provided a link at the bottom of this post. QR Codes are now becoming a great tool for what the retail industry is calling  ‘At the Point of Experience’ feedback. Using a comment card or telling customers to go to a website are less productive than using mobile technology.  Retailers are seeking ways to engage with their customers at the point of experience through the use of mobile technology, in order to receive instant feedback.

Most auto customers are asked to provided feedback after they leave the dealership. However there is a flaw with this method.  Once the customer leaves your dealership, you no longer control the environment. If they had a problem or issue with your dealership, you are now toast, because they have told the world about their problem (Yelp, Google etc.). But if you capture instant feedback at the point of experience, you can instantly solve the problem. Therefore, preventing their desire to destroy your reputation.

And this leads us to our self promoting statement below:

* If you are dealer and want to participate in the pre-launching of our ISR ‘In Store Review’ Mobile Web App contact us at info@mydealerreport.com

As promised here is a link to the above mentioned article for you to read http://hospitalitytechnology.edgl.com/columns/Could-QR-Codes-be-the-New-Comment-Card-77336

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Our New Developments Embrace Mobile Change

January 19, 2012

Hello folks we have been a little silent over the past year in regards to promoting our site.  Well the silence has now been broken with our soon to be released social and mobile products for dealership ratings and reviews.

We have been watching the space over the past year while still collecting thousands of reviews from consumers. Now we believe the time has come to help dealers and consumers alike to engage with each other through the use of the mobile technology. Like many of our counterparts we found ourselves stuck in the Web2.0 era with an outdated process. It might take us some time to shred the old technology for the new technology, but we are start off with a bang.

We will be releasing a process for dealerships to collect in-store reviews from their customers. The auto industry has advanced beyond the traditional website onto mobile technology. And MyDealerReport plans on helping dealers to capitalize on this technology. So tune in and watch the show.


Sometimes We Need Laughter

September 27, 2010

Here is a really funny video:


The Word “Free” Hurts!

September 27, 2010

Our site offers car dealers a free choice in managing their dealer rating account. However, everyone is not pleased with our opinion that this type of service should be free. Read the passionate and aggressive response we received because we support a free only model:

(Originally post on AutomotiveDigitialMarketing.com)

Comment by Brian Pasch 1 hour ago
@John
I love your passion and it is refreshing to see how much you want MyDealerReport.com to be successful. What I have learned from breaking into the business years ago is that building your business by putting down your competitors is shaky ground and diminishing to your product.

When you use the word Rip-Off it gets people upset especially when they are using those fees to travel to dealers and coach them how to create a positive process for collecting and marketing reviews. Since I have seen the evolution of the review market, let me add some clarity here:

1. You avoid calling out any company but let’s assume that the biggest player in the paid review space is DealerRater.com.

2. In the beginning, Chip utilized SEO to have DealerRater.com’s website appear on Page One for the dealers name. This was brilliant and it introduced consumers that they could have voice online.

3. In the beginning, some people used the same words that you used in your post, “extortion“, but in all honesty this was not much different than a consumer posting a negative blog post on any website. The beauty was that Chip was an early SEO Jedi and made sure that the review was seen. No one seems to want to give Chip credit that he was able to get his project national visibility. Also keep in mind that DealerRater.com was one of the first companies to have their reviews rolled up in Google Maps which also lends authority to the website.

4. It wasn’t until the business model matured that the DealerRater.com Certified Dealer model came out and I thought that was brilliant as well. It gave dealers an option to resolve matters, for a fee, but also gave them the tools and training to implement positive review management processes. Dealers on their own are notoriously lazy about getting reviews online. DR really was the pioneer in forcing dealers to wake up to the power of the consumer online. The review business has costs and it was reasonable to turn this website into a full service business.

5. Today, DealerRater.com is providing a valuable service to dealers who use DealerRater.com tools and those that choose NOT to pay, don’t have the opportunity to leverage these managed services. The dealers that leverage DR’s training have seen amazing benefits that exceed the fees they pay.

6. Keep in mind that your service is free but in no way are you able to guarantee that the content dealers post on your site will always be there. At anytime in the future you can decide to stop donating your time on this site or turn the site into a cash cow by advertising ads. As soon as increased advertising goes up on the site to fund its support we have another problem. Why would a dealer send their customers to a site that has ads that may distract them for another purpose? (Think Edmunds.com Reviews)

7. If you think DealerRater is the devil, then you can say the same for Google. Anyone can run an Adwords campaign that diverts leads from a car dealer’s website. The ad can run RIGHT OVER TOP of the dealer’s organic listing and Google will not stop them. Unless the dealer PAYS Google to run their own campaign, the dealer is screwed. Google’s defense is just don’t use our search engine. In the same sense, Chip built this model and the awareness in the industry on his own dime and then turned it into a respectable business that offers dealers services, training and support. The fee is ridiculously inexpensive for the visibility of his site.

That said, I like free review sites as well and I am very fond of the PrestoReviews model that actually builds custom review sites that help increase POD Score and also give dealers stream-able content for their blogs, websites, etc. PrestoReviews is like TK Carsites Power of 5 for reviews.

I also like the fact that MyDealerReport is being rolled up into Google Maps and that’s great for dealers as well. So if reviews are important, dealers can go with established leaders and also utilize your free service. To encourage dealers to leave DealerRater.com is a bold move when your website is still in virtual “diapers”

The one wildcard to keep in mind that IF Google decides to stop rolling up 3rd party vendors reviews on Google Maps, and only show those that are directly posted to Maps, you might be in a pickle.

DealerRater.com who has the best SEO model and the longest aging in the index would continue to dominate organic search. I perform hundreds of searches a month on Dealer Name’s and DealerRater has significant visibility today on Page One over MyDealerReport. My estimate is that if ANY review site shows on Page One for a dealer’s name, DealerRater will be their 900% more than your site today.

As PrestoReviews rolls out more localized review websites that have URL’s that include the car dealers name, they would have more traffic based on the fact that a car dealers name is the #1 organic search phrase that consumers use to get to a dealer’s website.

In conclusion, to imply to dealers that they don’t need to use a paid review management provider is just ill-advised and self serving. I see the value in DealerRater.com and their $200 a month fee. I love the SEO power of locally optimized review sites from PrestoReviews. Dealers need more website assets to protect their brand.

An finally, since MyDealerReport is a well design site that is being rolled up into Google Maps, dealers should get their profile updated and get some reviews on their as well.

It’s all about balance. Dropping a bag of shit on others competitors when your project is in its infancy is small thinking. Your project deserves better marketing.


Paying For Dealer Ratings Is A RIP-OFF!

September 23, 2010

Let me get straight to the point and list the ways paying for dealer ratings is a rip-off:

1. Feeding the Beast: why would you pay a site to collect ratings on your dealership, shouldn’t they be paying you for the content?

2. Committing Suicide:  why would you send your customers to a site that forces you to pay them? The more you send your customers to these sites the more of your content the site owns. And they charge you to manage your content, lol.

3. Fools Gold: you are building traffic and credibility for sites that force you to pay to play. Giving them your customers builds their traffic and then they use the stats to entice you. Who is fooling who?

4. Domestic Abuse: if you don’t pay to play with these sites, they punish you. This is called old fashion Extortion and/or a shake down. They use your competition against you (FEAR).

Okay what is the solution? You know I have a solution. And the solution is FREE!  To manage your dealer rating account should be Free. The same above can be said for a free system, except there is no payment involved. Feed the free Beast, create free Gold,  save your Life and stop Abuse. When you invest into a Free system their is no threat of not paying to play. When you do a deal with the DEVIL you never win, you just get burned.

http://www.MyDealerReport.com  – your Free alternative….


“Free” Whats the Catch!

August 31, 2010

Over the past month we have seen an incredible increase in dealer enrollment on MyDealerReport.com. It probably has something to do with our site now being “free” for dealers to setup and manage their accounts.  Most dealers are shock when we tell them their access is free. Their number one question is always “Whats the Catch?”.

We have decided to take the facebook approach and liberate the dealer rating and review space. Now that we have opened the site for free there is great interaction taking place between dealers and customers. Issues are being resolved and sales are taking place.

We view dealers as our partners, not prey. When a dealers enrolls on MyDealerReport.com they became an investor into a free system. They are not judged and treated according to payments to us, because there are no payments.  They are judged according to their involvement. If they choose not to use the multiple free tools and interact with customers, we don’t punish them. If they decide to collect ratings on another site we don’t threaten them. MyDealerReport.com belongs to the auto retail industry as whole not to the O’Mighty dollar. Don’t get me wrong we plan to make revenue eventually, but it will not be through extortion or blackmail. It is the job of the customer to award or punish not the site.

I know what you are saying, “Whats the Catch?”. I just threw it. If you didn’t catch it, then you need to read this again.


Car Dealers Ignore Consumers!

January 8, 2009

We have been experiencing a great number of consumer inquiries to car dealers on MyDealerReport.com over the past few months, however they have been unanswered by dealers.  If you are a car dealer, this is the wrong time to drop the ball, especially with the present condition of the economy.  Listed below are just a few of the miss communication sent for dealers through our site:

Dealer Name: J** ***** DODGE 
DealerID: 7036
Contact Name: Ericka ****
Contact Email: ***********
Message: Need Help, I traded in my truck in 2002, with *** ***** dodge. I need to prove that I did this. I do not have the paper work. I do have the title on the Jeep that i bought. Can you help me? I have tried almost everything. Ericka ****

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Dealer Name: ****** Toyota Co
DealerID: 195
Contact Name: Anealia ****
Contact Email: ************
Message: Can you please have Jason fax me the complete information and breakdown of features. I will be driving 5 1/2 hours Sunday to come see the 2005 Toyota Highlander Limited Gold 43,000 miles. I just want to make sure it has everything I am looking for and will have the power I need. The ad on the internet is not detailed and according to the info I have got from Jason it is not correct on the internet. My fax is 850 229-****. I did not want to keep calling everytime I had a question about a feature. Thank you Anealia ****

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Dealer Name: VW-HONDA
DealerID: 537
Contact Name: Ron *******
Contact Email: *************
Message: I’m leasing a brand new 2009 Honda Accord V6 from your dealership and had a concern regarding the feel of the transmission when it shifts back and forth from ECO mode to normal mode. I brought the car in on November 26 and during the test drive, the service tech explained how the transmission works and that 2009 is the first year it’s been introduced into the Accord. However, it’s very annoying to feel the continous hesitation/surge as the transmission switches modes. After the test drive, I asked the service manager, Ben, if other customers had similar complaints and he replied in a very cavalier manner…Ya, a few. So the message I took away from this experience is that the Honda Accord V6 has a transmission issue due to its introduction of new technology in the 2009 model and the customer will just have to get used to it?! This new feature should be seamless to the driver. I also own a new Nissan Murano which has the Continuous Variable Transmission (CVT) and it’s as smooth as silk. Honda ought to take a lesson from Nissan on tranny’s. It is what it is, but, I’m not happy with the Honda product.        

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Dealer Name: INFINITI OF ******
DealerID: 1853
Contact Name: Isaac ******
Contact Email: *********
Message: I am looking for 2008 G35x w/Sunroof (NOT PREMIUM PACKAGE) I will lease this car TODAY! $349/mnth 36 months 30k/mi/yr Up front: $944 TOTAL: ($595 Bank Fee, $349 1st months payment) COLOR PREF: Black/TAN/WHEAT Please advise, Thanks        

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Dealer Name:  Chrysler Of *******       

  DealerID: 34022       

  Contact Name: Steven ******       

  Contact Email:  ***********       


Message: Dear Mr. ******, My name is Steven ***** and I would not contact you unless I felt it was important you know my interactions with your dealerships. Specifically, Dodge of ******** where I purchased a pre-owned 207 Dodge Caliber less than 2 mos ago. (Oct. 2008). Since my purchase I have unforunately not enjoyed the vehicle for one minute. And to this date, NONE of the problems I reported at the time of purchase and others which have developed have been resolved by the ******* location and even by the ******** Service Dept. I need to start w/ the purchase which at the time I informed the Salesperson (Dennis) that there was something wrong w/ one of the tires and there was a rattle in the driver door. However, during my time w/ Dennis he received a personal phone call which greatly upset him and he was bascially unable to continue assisting me. So, Trish (Mgr.) took over and assisted consummating my purchase. My credit is weak and I am paying a high interest rate – which I understand. I pd. $1000 down and have already made my first payment. Within the wk. I brought the car into ******** for repair (losing some work time in *******) including the tires. However, the car was returned to me without any of the rapairs (incl. problems w/ the ac/heater) properly completed. In addition, the tire issue remained (thumping). I brought the car into ******** again shortly thereafter on a Sat. for the same repairs. Again, nothing was fixed though the Service Mgr. acknowledged all of the tires were worn on the inside and were bad, but I needed to speak w/ Trish. I travel frequently for business and do not have alot of time to spend dealing w/ a situation like this. Realizing the ******* dealership was incapable of dealing w/ my problems, I brought it to ******* last wk. (and more time off from work). Again, nothing was fixed. However, the dealership was kind enough to give me a free oil change. I asked about the tires and the ******** Mgr. (Dave) said I would need to speak w/ Trish. I called Trish and she said I was out of luck and they do not warranty tires. When I infomred her I had told Dennis the day about the tires on the day of my purchase, she responded I had not told her and she wouldn’t have sold me the vehicle if she knew. She offered no other assistance. I have been trying to alter my schedule again to return the car to Paramus to fix the old problems and new incl. the rattle, heater and an electrical problem which ****** could not find, etc. However, this morning a hose broke on the **** Turnpike which engulfed the car in smoke. After 1 1/2 hrs. getting it on a flatbed and up to ****** (where it now sits) I am paying for a rental car. In addition, the tow truck co. lost my keys and so I am going to have to pay the dealership an addl. $200 to replace the keys. The lost keys is not the dealership’s fault, but at this point the work time lost and out-of-pocket costs have become alarming and very upsetting. What is most upsetting is the dealership’s inability to address the problems w/ the vehicle and the lack of responsibility taken by the ********* location regarding the bad tires on the car sold to me. I know this is a very lengthy email and I appreciate you reading it. My goal was to hold the car into ’09 and upgrade, plus I will be receiving a co. car (VP of Sales) next yr., and I would have happily returned to your dealerships to purchase new/more vehicles. I bought 4 vehicles from one dealership in the past. I do not want to pursue other avenues incl. Lemon Law, etc. rergarding these unresolved issues and would hope the dealership would take responsbility for the tires and go the extra mile to see the problems with the vehicle are taken care of at the time the vehicle is brought in for servicing. thank you again for your time and I look forward to your response. Sincerely, Steven ***** 508-***-****        

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Dealer Name: ***** ******* DODGE
DealerID: 7033
Contact Name: Wesley ********
Contact Email: ****************
Message: James/Justin, I have dealt with *****  ******* Dodge on five occassions, and every time it was terrible service. I am under the impression that I can reach David ****** himself to fill him in on all my different experiences, and will. The most recent experience was dealing with a trade in on my Kia, which I took negative equity on, which I didn’t have an issue. We set up the deal to finance the 2005 Dodge Ram at 12.9 percent through ***** ****** Finance group as a temporary means until I got approval from my bank, which I finally did. The next day I brought in the preapproved. At that point your finance department cashed the check for 10458 dollars from my bank, but failed to pay the 3689 dollars off on my Kia, so my bank added that value to the 10458. And now I am being slammed with a loan of over 14000 dollars, very incorrect and unsatisfactory. I am an upstanding member of the community; I volunteer for many Oklahoma City Community events, I teach for ************* College in ******* City, which has close ties with the Dept of Commerce, and I also teach with ******* College, which has close ties with numerous business’ in the ******** City area. My wife is a government worker on ****** with close ties to some of the main executives at ******. I am also a Premium Support Manager at ****l with numerous connection at the 3000 plus employee facility. I expect my Kia to be paid in full. If interest has accrued to my 14000 dollar plus loan, I expect David ****** to pay that difference. I was also shipped out with a vehicle on complete E for fuel, now how is that for customer service. Again, like I said I have had several bad experience with ***** ******* Dodge. You need to take more pointers from ***** Nissan East, which I always recommend over any other dealership in ****** City, and will do when I contact David ******* himself. Get with your financing department and get this fixed. Customer Experience is the number one reason we stay in business. I deal with over 180 different customers a day, and if I fail at customer experience I am out of a job, as such anyone in a customer facing relationship would be. You can consider this a top level escalation. Wesley ********, displeased.        

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Dealer Name:  DODGE INC
DealerID: 5106
Contact Name: Joe *******
Contact Email: ***************
Message: Hello, I am Nancy *******’s grandson and she has arranged for me to look at a 1999 Chevy Malibu at your lot, however today I haven’t been able to find transportation there. I was just writing in case she had sent notice that I’d be coming. I’m not sure of the hours on Saturdays, but I’d guess it’s just a half day. Sorry about the problem, I can arrange transportation for sometime Monday. Thanks.