One Site Dominance Doesn’t Trump the Internet

October 26, 2010

MyDealerReport, Yelp, Insiderpages, JudysBook, CarDealerCheck, Dealerrater, Edmunds, Google Places, Yahoo Local, CitySearch and etc, all control your online dealer reputation. The question most dealers have been asking themselves is “Which one of these sites are the most important?”. Well the answer is all of them are equally important, now that Google Places has started to aggregate reviews from across the Internet. Also each of these sites draw their own audience which makes it even more crucial to manage them all.

Having a relationship with 1 or 2 of these sites only makes you favorable to a small population on the Internet. So what,  you have good ratings on MyDealerReport or Dealerrater, what happens when users slam you on Yelp or Insiderpages? Here at we had to be honest with ourselves. Are we being truthful with our dealer partners if we tell them that building up 40 – 300 ratings on our site will manage their reputation? No! In fact we are now telling our dealer partners that they need to be concern equally with all online review sites.  Believe me this was a hard pill for us to swallow, because we would like to think of ourselves as the only review site that matters.

If a dealership is 1 review site heavy when collecting reviews they will be betting that user (consumers) will not post reviews anywhere else on the Internet and these odds are worst than Roulette. Look at the Google Places screen shot below (Click to Enlarge):

Click to enlarge


If there is a review posted on any of the above sites mentioned, it will be displayed on Google Places. Having 1 site domination will not remove the other sites from the equation. Unfortunately, no one review site can now claim to be the only show in town. And unfortunately for dealers they have to manage their reputation across all of these sites. It is nice to have a great looking Facebook page and a twitter account, but it doesn’t erase your bad reviews or guarantee positive ones either.

The great thing is most of these sites allow you to communicate and respond to user reviews for FREE. Sites like, Yelp, Insiderpages, CitySearch, Yahoo Local, Googel Place and CarDealerCheck. So don’t let any of us fool you in to thinking that our one site is bigger than the Internet.

Yeah we can brag how we dominate on Google Places by showing you the following screen shot (Click to Enlarge):

Click to Enlarge

However, we would be snowing you by saying this is how all of the Google Places will appear if you use Therefore, don’t be fooled by screen shots, be smart and cover your *** before you get shoot.


Sometimes We Need Laughter

September 27, 2010

Here is a really funny video:

Paying For Dealer Ratings Is A RIP-OFF!

September 23, 2010

Let me get straight to the point and list the ways paying for dealer ratings is a rip-off:

1. Feeding the Beast: why would you pay a site to collect ratings on your dealership, shouldn’t they be paying you for the content?

2. Committing Suicide:  why would you send your customers to a site that forces you to pay them? The more you send your customers to these sites the more of your content the site owns. And they charge you to manage your content, lol.

3. Fools Gold: you are building traffic and credibility for sites that force you to pay to play. Giving them your customers builds their traffic and then they use the stats to entice you. Who is fooling who?

4. Domestic Abuse: if you don’t pay to play with these sites, they punish you. This is called old fashion Extortion and/or a shake down. They use your competition against you (FEAR).

Okay what is the solution? You know I have a solution. And the solution is FREE!  To manage your dealer rating account should be Free. The same above can be said for a free system, except there is no payment involved. Feed the free Beast, create free Gold,  save your Life and stop Abuse. When you invest into a Free system their is no threat of not paying to play. When you do a deal with the DEVIL you never win, you just get burned.  – your Free alternative….

“Free” Whats the Catch!

August 31, 2010

Over the past month we have seen an incredible increase in dealer enrollment on It probably has something to do with our site now being “free” for dealers to setup and manage their accounts.  Most dealers are shock when we tell them their access is free. Their number one question is always “Whats the Catch?”.

We have decided to take the facebook approach and liberate the dealer rating and review space. Now that we have opened the site for free there is great interaction taking place between dealers and customers. Issues are being resolved and sales are taking place.

We view dealers as our partners, not prey. When a dealers enrolls on they became an investor into a free system. They are not judged and treated according to payments to us, because there are no payments.  They are judged according to their involvement. If they choose not to use the multiple free tools and interact with customers, we don’t punish them. If they decide to collect ratings on another site we don’t threaten them. belongs to the auto retail industry as whole not to the O’Mighty dollar. Don’t get me wrong we plan to make revenue eventually, but it will not be through extortion or blackmail. It is the job of the customer to award or punish not the site.

I know what you are saying, “Whats the Catch?”. I just threw it. If you didn’t catch it, then you need to read this again.

Car Dealers Ignore Consumers!

January 8, 2009

We have been experiencing a great number of consumer inquiries to car dealers on over the past few months, however they have been unanswered by dealers.  If you are a car dealer, this is the wrong time to drop the ball, especially with the present condition of the economy.  Listed below are just a few of the miss communication sent for dealers through our site:

Dealer Name: J** ***** DODGE 
DealerID: 7036
Contact Name: Ericka ****
Contact Email: ***********
Message: Need Help, I traded in my truck in 2002, with *** ***** dodge. I need to prove that I did this. I do not have the paper work. I do have the title on the Jeep that i bought. Can you help me? I have tried almost everything. Ericka ****


Dealer Name: ****** Toyota Co
DealerID: 195
Contact Name: Anealia ****
Contact Email: ************
Message: Can you please have Jason fax me the complete information and breakdown of features. I will be driving 5 1/2 hours Sunday to come see the 2005 Toyota Highlander Limited Gold 43,000 miles. I just want to make sure it has everything I am looking for and will have the power I need. The ad on the internet is not detailed and according to the info I have got from Jason it is not correct on the internet. My fax is 850 229-****. I did not want to keep calling everytime I had a question about a feature. Thank you Anealia ****



Dealer Name: VW-HONDA
DealerID: 537
Contact Name: Ron *******
Contact Email: *************
Message: I’m leasing a brand new 2009 Honda Accord V6 from your dealership and had a concern regarding the feel of the transmission when it shifts back and forth from ECO mode to normal mode. I brought the car in on November 26 and during the test drive, the service tech explained how the transmission works and that 2009 is the first year it’s been introduced into the Accord. However, it’s very annoying to feel the continous hesitation/surge as the transmission switches modes. After the test drive, I asked the service manager, Ben, if other customers had similar complaints and he replied in a very cavalier manner…Ya, a few. So the message I took away from this experience is that the Honda Accord V6 has a transmission issue due to its introduction of new technology in the 2009 model and the customer will just have to get used to it?! This new feature should be seamless to the driver. I also own a new Nissan Murano which has the Continuous Variable Transmission (CVT) and it’s as smooth as silk. Honda ought to take a lesson from Nissan on tranny’s. It is what it is, but, I’m not happy with the Honda product.        


Dealer Name: INFINITI OF ******
DealerID: 1853
Contact Name: Isaac ******
Contact Email: *********
Message: I am looking for 2008 G35x w/Sunroof (NOT PREMIUM PACKAGE) I will lease this car TODAY! $349/mnth 36 months 30k/mi/yr Up front: $944 TOTAL: ($595 Bank Fee, $349 1st months payment) COLOR PREF: Black/TAN/WHEAT Please advise, Thanks        


Dealer Name:  Chrysler Of *******       

  DealerID: 34022       

  Contact Name: Steven ******       

  Contact Email:  ***********       

Message: Dear Mr. ******, My name is Steven ***** and I would not contact you unless I felt it was important you know my interactions with your dealerships. Specifically, Dodge of ******** where I purchased a pre-owned 207 Dodge Caliber less than 2 mos ago. (Oct. 2008). Since my purchase I have unforunately not enjoyed the vehicle for one minute. And to this date, NONE of the problems I reported at the time of purchase and others which have developed have been resolved by the ******* location and even by the ******** Service Dept. I need to start w/ the purchase which at the time I informed the Salesperson (Dennis) that there was something wrong w/ one of the tires and there was a rattle in the driver door. However, during my time w/ Dennis he received a personal phone call which greatly upset him and he was bascially unable to continue assisting me. So, Trish (Mgr.) took over and assisted consummating my purchase. My credit is weak and I am paying a high interest rate – which I understand. I pd. $1000 down and have already made my first payment. Within the wk. I brought the car into ******** for repair (losing some work time in *******) including the tires. However, the car was returned to me without any of the rapairs (incl. problems w/ the ac/heater) properly completed. In addition, the tire issue remained (thumping). I brought the car into ******** again shortly thereafter on a Sat. for the same repairs. Again, nothing was fixed though the Service Mgr. acknowledged all of the tires were worn on the inside and were bad, but I needed to speak w/ Trish. I travel frequently for business and do not have alot of time to spend dealing w/ a situation like this. Realizing the ******* dealership was incapable of dealing w/ my problems, I brought it to ******* last wk. (and more time off from work). Again, nothing was fixed. However, the dealership was kind enough to give me a free oil change. I asked about the tires and the ******** Mgr. (Dave) said I would need to speak w/ Trish. I called Trish and she said I was out of luck and they do not warranty tires. When I infomred her I had told Dennis the day about the tires on the day of my purchase, she responded I had not told her and she wouldn’t have sold me the vehicle if she knew. She offered no other assistance. I have been trying to alter my schedule again to return the car to Paramus to fix the old problems and new incl. the rattle, heater and an electrical problem which ****** could not find, etc. However, this morning a hose broke on the **** Turnpike which engulfed the car in smoke. After 1 1/2 hrs. getting it on a flatbed and up to ****** (where it now sits) I am paying for a rental car. In addition, the tow truck co. lost my keys and so I am going to have to pay the dealership an addl. $200 to replace the keys. The lost keys is not the dealership’s fault, but at this point the work time lost and out-of-pocket costs have become alarming and very upsetting. What is most upsetting is the dealership’s inability to address the problems w/ the vehicle and the lack of responsibility taken by the ********* location regarding the bad tires on the car sold to me. I know this is a very lengthy email and I appreciate you reading it. My goal was to hold the car into ’09 and upgrade, plus I will be receiving a co. car (VP of Sales) next yr., and I would have happily returned to your dealerships to purchase new/more vehicles. I bought 4 vehicles from one dealership in the past. I do not want to pursue other avenues incl. Lemon Law, etc. rergarding these unresolved issues and would hope the dealership would take responsbility for the tires and go the extra mile to see the problems with the vehicle are taken care of at the time the vehicle is brought in for servicing. thank you again for your time and I look forward to your response. Sincerely, Steven ***** 508-***-****        


Dealer Name: ***** ******* DODGE
DealerID: 7033
Contact Name: Wesley ********
Contact Email: ****************
Message: James/Justin, I have dealt with *****  ******* Dodge on five occassions, and every time it was terrible service. I am under the impression that I can reach David ****** himself to fill him in on all my different experiences, and will. The most recent experience was dealing with a trade in on my Kia, which I took negative equity on, which I didn’t have an issue. We set up the deal to finance the 2005 Dodge Ram at 12.9 percent through ***** ****** Finance group as a temporary means until I got approval from my bank, which I finally did. The next day I brought in the preapproved. At that point your finance department cashed the check for 10458 dollars from my bank, but failed to pay the 3689 dollars off on my Kia, so my bank added that value to the 10458. And now I am being slammed with a loan of over 14000 dollars, very incorrect and unsatisfactory. I am an upstanding member of the community; I volunteer for many Oklahoma City Community events, I teach for ************* College in ******* City, which has close ties with the Dept of Commerce, and I also teach with ******* College, which has close ties with numerous business’ in the ******** City area. My wife is a government worker on ****** with close ties to some of the main executives at ******. I am also a Premium Support Manager at ****l with numerous connection at the 3000 plus employee facility. I expect my Kia to be paid in full. If interest has accrued to my 14000 dollar plus loan, I expect David ****** to pay that difference. I was also shipped out with a vehicle on complete E for fuel, now how is that for customer service. Again, like I said I have had several bad experience with ***** ******* Dodge. You need to take more pointers from ***** Nissan East, which I always recommend over any other dealership in ****** City, and will do when I contact David ******* himself. Get with your financing department and get this fixed. Customer Experience is the number one reason we stay in business. I deal with over 180 different customers a day, and if I fail at customer experience I am out of a job, as such anyone in a customer facing relationship would be. You can consider this a top level escalation. Wesley ********, displeased.        



Dealer Name:  DODGE INC
DealerID: 5106
Contact Name: Joe *******
Contact Email: ***************
Message: Hello, I am Nancy *******’s grandson and she has arranged for me to look at a 1999 Chevy Malibu at your lot, however today I haven’t been able to find transportation there. I was just writing in case she had sent notice that I’d be coming. I’m not sure of the hours on Saturdays, but I’d guess it’s just a half day. Sorry about the problem, I can arrange transportation for sometime Monday. Thanks.                                                 


Our CEO’s Latest Speaking Engagement: JD Power Automotive RoundTable

October 29, 2008

Just released the video of my participation on the JD Power Automotive RoundTable 3 wks ago in Vegas

Buying a warranty at the time of sale: Rip-off or Bargain?

October 21, 2008
Guest Blogger

Amber Watson Tardiff

We’ve all been there.  You just made the decision to purchase a new car.  You’ve finally come to terms with having car payment for the next four to six years.  You may even be feeling sick at this point as you get ready to sign the paperwork. 

And no sooner than you sit down, you’re hit with the infamous sales pitch that goes a little something like this: “Will you be purchasing an extended service plan —because if you don’t take advantage of our offer TODAY, the price will double or even triple when you go to buy it later….”

Then you panic.

As a former finance and insurance manager, I can spot that panic from a mile away.   But I also know what it’s like to be in your shoes as a consumer.

So is there any truth to the manager’s insistence that you have to buy a warranty at the time of sale?

Honestly, it depends.

In most cases, the warranty cost will not significantly jump within the first 12 months/12,000 miles that you own the car.  Therefore, if you are unable to buy a warranty at the time of sale, you can generally come back with a credit card down the road and still find a significant savings than if you wait until the expiration of your factory warranty.

However, there are a few situations where buying the warranty at the time of sale makes good financial sense for you, the consumer.

The number one reason to purchase your warranty at the time of sale is to include it in your monthly car payment.  Comprehensive warranties can cost anywhere between $800- $2500.  Therefore, it’s much easier to tack on an additional $25 a month to your payment than come up with one lump sum down the road.

You should also consider buying a warranty at the time of sale if you plan to keep the car for more than 3 years.  Your business manager isn’t lying when he/she tells you the price can double or triple right before your factory warranty expires.  If you have any doubts, ask the manager to quote the price for a car that already has 3 years/36,000 miles on it.  You’d be amazed at the increase.

Finally, I’d highly recommend buying a warranty at the time of sale if your car is pre-owned.  In most cases, dealerships sell “wrap” coverage that extends the remaining factory warranty or provides better coverage to match an existing powertrain warranty.  Either way, these plans are discounted and you usually can’t come close to the price of a “wrap” after you decline the initial offer.


So based on the information above, it’s clear that buying an extended warranty at the time of sale isn’t for everyone- but it’s certainly not a gimmick either. 

It’s up to you to evaluate your circumstances and plans for the vehicle.  If you’re the type of person that keeps their cars and doesn’t have spare change laying around for a $2500 car repair, than budgeting an additional $25 in a payment is the way to go.  Then again, if you buy cars like a woman buys shoes, forget it.  Educate yourself on GAP insurance instead (because that’s definitely something you’ll need!)

The bottom line is, don’t be put off by the sales pitch.   Yes, the dealer wants to make money, but some of the things they offer are for your good.   To come to a site like means you’re on the right track, so take the time to learn what products they are offering and what kind of savings you will get for immediately signing on the dotted line.

You may visit Amber’s personal blog at

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