“Free” Whats the Catch!

August 31, 2010

Over the past month we have seen an incredible increase in dealer enrollment on MyDealerReport.com. It probably has something to do with our site now being “free” for dealers to setup and manage their accounts.  Most dealers are shock when we tell them their access is free. Their number one question is always “Whats the Catch?”.

We have decided to take the facebook approach and liberate the dealer rating and review space. Now that we have opened the site for free there is great interaction taking place between dealers and customers. Issues are being resolved and sales are taking place.

We view dealers as our partners, not prey. When a dealers enrolls on MyDealerReport.com they became an investor into a free system. They are not judged and treated according to payments to us, because there are no payments.  They are judged according to their involvement. If they choose not to use the multiple free tools and interact with customers, we don’t punish them. If they decide to collect ratings on another site we don’t threaten them. MyDealerReport.com belongs to the auto retail industry as whole not to the O’Mighty dollar. Don’t get me wrong we plan to make revenue eventually, but it will not be through extortion or blackmail. It is the job of the customer to award or punish not the site.

I know what you are saying, “Whats the Catch?”. I just threw it. If you didn’t catch it, then you need to read this again.

Advertisements

MYDEALERREPORT.COM HEADS FOR FREEDOM

August 9, 2010

Media Contacts:
John Isaac
Clear Intelligence Media Inc.
(404)939-7180
jisaac@MyDealerReport.com
 
– FOR IMMEDIATE RELEASE –
 
 
MYDEALERREPORT.COM HEADS FOR FREEDOM
 
AUTO DEALER CAN NOW MANAGE THEIR ONLINE REPUTATION FOR FREE
 
ATLANTA, August 9  — www.MyDealerReport.com, the premier online auto  dealer rating and review website, has today granted full free access to automotive dealer seeking to manage their online reputation.  The website has an abundance of free features, which  includes an automatic monitoring, alert and reporting feature that can be set up in less than 10 minutes, allows dealers to generate customized  reports to compare their performance against that of other dealers, as well  as receive alert notices via email on their rating performance.

     Among other things dealers have the ability to upload photos such as showroom, group and individual staff photos, videos, and post public responses to user comments. However one of the most important features is the Dispute Resolution System (DRS) which allows consumers to communicate a complaint or issue with a rated dealership via email.

     “We felt that our past strategy was hindering the growth of the dealer rating and review space.”  said John H. Isaac, CEO of MyDealerReport.com. “Dealers desire to be involved in reputation management, but they don’t want to be extorted. By removing the cost barrier we have allowed dealers to gain more control over their online reputation management. We are simply following the examples set by social sites like Facebook and Twitter.”, he added.

     Scott McGrath of McGrath Nissan is very grateful for his free account with MyDealerReport.com. “Managing my company’s online reputation has become as important as how we spend our advertising dollars each month.  Let’s face facts, in the old days if one customer liked the experience they had at your dealership they would tell one person, but if they hated that experience they would tell ten.  With the Internet, that same disgruntled customer can tell millions…so you need to manage your company’s good reputation proactively. Thanks for the access.”

     About Clear Intelligence Media Inc.

     Clear Intelligence Media Inc. is an automotive market intelligence  company which operates www.MyDealerReport.com, an online auto community designed to better consumer-dealer interaction. MyDealerReport.com allows  consumers to benefit from advance intelligence and interactive tools that protect them from disreputable dealers, save time and provide a safer, more enjoyable purchasing experience. Founded in 2004, privately-held Clear  Intelligence Media Inc. is based in Atlanta, Georgia. For more information visit http://www.MyDealerReport.com or call (404) 939-7180.


Why We Did It…

August 3, 2010

I have been asked time and again “What made us decide to make MyDealerReport free to dealers?”. Well, the plain truth is, making dealers pay for their rating accounts was and is damaging the growth of our space. Facebook, twitter and linkedin have free accounts and this helped social media to grow.  I believe social media would be hindered by forcing users to pay for an account.

We helped create the rating space therefore, we feel responsible to the auto industry and the consumers who rely upon it.  By removing the cost to dealers we are helping the industry gain control of ratings and reviews. I believe if you do the right thing, good results will follow.  Therefore, we are pushing for the entire dealer rating and review space to give back control to dealers by making their accounts free.  We have created a Facebook page supporting this cause “Free My Rating“.

I have spoken to many dealers and they feel being forced to pay for their rating accounts is extortion and I have to agree. Plus how can car shoppers trust a site that is funded by dealers through reputation management.

Our mission is to help every dealership setup and manage their online reputation with a free account on MyDealerReport.com