Over the past month we have seen an incredible increase in dealer enrollment on MyDealerReport.com. It probably has something to do with our site now being “free” for dealers to setup and manage their accounts. Most dealers are shock when we tell them their access is free. Their number one question is always “Whats the Catch?”.
We have decided to take the facebook approach and liberate the dealer rating and review space. Now that we have opened the site for free there is great interaction taking place between dealers and customers. Issues are being resolved and sales are taking place.
We view dealers as our partners, not prey. When a dealers enrolls on MyDealerReport.com they became an investor into a free system. They are not judged and treated according to payments to us, because there are no payments. They are judged according to their involvement. If they choose not to use the multiple free tools and interact with customers, we don’t punish them. If they decide to collect ratings on another site we don’t threaten them. MyDealerReport.com belongs to the auto retail industry as whole not to the O’Mighty dollar. Don’t get me wrong we plan to make revenue eventually, but it will not be through extortion or blackmail. It is the job of the customer to award or punish not the site.
I know what you are saying, “Whats the Catch?”. I just threw it. If you didn’t catch it, then you need to read this again.